Your Website Has One Job
Let us be honest about what your trades website is supposed to do. It is not an art project. It is not a brochure. It has one primary job — get people to call you. And the number one way to make that happen is a click-to-call button that is visible on every single page.
Sounds obvious, right? You would be surprised how many contractor websites in Ontario bury their phone number in the footer or hide it behind a contact form.
How Customers Actually Use Your Website
Picture this: a homeowner in Brampton has a clogged drain on a Saturday morning. They grab their phone, search for a plumber, and land on your website. They want to call you right now. They do not want to fill out a form and wait for an email response. They do not want to scroll to the bottom of your homepage to find a phone number they have to manually dial.
If calling you takes more than one tap, you are losing leads to the competitor whose number is right at the top of the page.
What a Click-to-Call Button Looks Like
A click-to-call button is a phone number or button on your website that, when tapped on a mobile phone, immediately dials your number. No copying, no pasting, no extra steps. One tap and they are connected to you.
The best implementation is a sticky header or floating button that stays visible as the visitor scrolls. No matter where they are on your site — reading your about page, looking at your gallery, checking out your services — your number is always one tap away.
The Numbers Back It Up
Mobile users are 60 percent more likely to contact a business that has a click-to-call option. For trades businesses, where most customers are looking for immediate service, this number is even higher. We have seen Ontario contractors increase their inbound calls by 30 to 50 percent simply by adding a prominent click-to-call button.
Think about what that means for your business. If you currently get 20 calls a month from your website, a click-to-call button could bump that to 30. At an average job value of 500 dollars, that is an extra 5,000 dollars a month.
Where to Place It
- In the header of every page, preferably sticky so it follows the user as they scroll
- As a floating button in the bottom corner of the screen on mobile
- At the end of every service page as part of your call to action
- On your Google Business Profile linked to the same number
Common Mistakes to Avoid
Do not display your phone number as an image. Screen readers cannot read it, Google cannot index it, and users cannot tap it. Always use a real HTML link with tel: protocol.
Do not make users choose between calling and filling out a form. Have both options, but make the phone number the most prominent. Contractors in Mississauga, Hamilton, and across Ontario who prioritize phone calls over form fills consistently report higher conversion rates.
The Simplest Upgrade With the Biggest Impact
Of all the things you can do to improve your trades website, adding a click-to-call button is the fastest, cheapest, and most impactful. It removes friction between a potential customer and a booked job.
Every website WebFoundry builds for Ontario trades businesses includes a prominent click-to-call button as a standard feature. If your current site is missing one, it is time for an upgrade.