Is it bringing in work?
More enquiries from the traffic you already have, and numbers you can trust.
Business outcomes, in plain terms.
Sound familiar?
If any of these ring true, this part of the audit is where to start.
- Lots of visitors, but the phone doesn’t ring
- You can’t say how many enquiries the website brought in last month
- Your phone number can’t be tapped to call on mobile
- Your contact form is long, or asks for things you never use
- You’re spending on ads with no clear idea what they return
- Analytics was set up years ago and nobody checks it
More enquiries from the traffic you already have, and numbers you can trust.
A website exists to bring in work: calls, bookings, enquiries or sales. Yet many sites get plenty of visitors and very few of them take the next step. The traffic is there; something between arriving and getting in touch is losing them.
Often the problems are small and fixable. A phone number that isn’t tappable on mobile, a contact form that asks for too much, a page that never tells visitors what to do next, or a call to action buried at the bottom. Each one leaks customers you’ve already paid to attract.
Improving how many visitors become enquiries is usually cheaper than getting more visitors. If twice as many people who land on your site get in touch, that’s the same as doubling your traffic, without spending more on advertising.
None of this works without trustworthy numbers. Many sites have analytics that are missing, double-counting or not tracking enquiries at all. Then decisions about marketing spend are made on guesswork. We make sure you can see what’s working.
What happens, step by step.
Senior-led from start to finish. We’ve completed hundreds of WordPress audits, and every finding is checked by hand, not just copied from a tool.
- Walk the customer journey
We go through your site as a customer would, from search result or ad to enquiry, on phone and desktop, noting every point of friction.
- Check the measurement
We review your Google Analytics 4 set-up, conversion tracking and any ad tracking, to see whether the numbers can be trusted.
- Find where people drop off
Using your analytics, and heatmap tools such as Microsoft Clarity where appropriate, we look at where visitors leave and which pages convert.
- Review your calls to action
We assess each key page: is it clear what you offer, who it’s for, and what to do next?
- Recommend and estimate
You get specific changes ranked by likely impact, plus a tracking plan so you can see the results.
And what fixing it changes.
Typical patterns from WordPress audits, not any one client’s site.
Contact form asking for a lot of fields
Cut to the essentials and make it work well on phones
More people finish it, so more enquiries
Analytics not counting form submissions or calls
Set up conversion tracking in GA4 for forms, calls and clicks
You can finally see which pages and ads bring in work
Service pages with no clear next step
Add clear calls to action and contact options on every key page
Visitors who are ready to act can do so straight away
Phone number shown as text, not a link
Make it tap-to-call and visible in the header on mobile
Customers on the go can reach you in one tap
What you get
- Plain-language reportWith a one-page summary for decision-makers
- Priorities, rankedEvery issue by business impact and effort to fix
- A fixed quoteFor the fixes, with no obligation to go ahead
- A walkthrough callWe take you through it and answer your questions
Questions owners ask
Is this the same as running ads or marketing?
No. This is about making the most of the visitors you already have, so any marketing you do pays back better. We’ll tell you if we see opportunities, but we don’t sell advertising.
Will my site go down during the audit?
No. The audit is read-only: we look, measure and test, but we don’t change anything on your live site. Anything heavier, such as load testing, is agreed with you first and run at a quiet time or against a copy of the site.
Do you need my logins?
Not to start. A lot can be checked from the outside, the way a visitor or Google sees your site. For the full picture we ask for a WordPress admin account and, ideally, read access to your hosting. We’ll walk you through creating a separate account for us, so you never share your own password.
How long does it take, and what does it cost?
It depends on the size and complexity of your site. After a quick look we give you a fixed quote and a timeline up front, so you know both before anything starts. There’s no obligation to go ahead with any fixes afterwards.
What if we already have a developer?
That’s fine. The report is written so your own developer can act on it, and we’re happy to talk it through with them. Many owners use an audit as an independent second opinion.