How fast does it feel to customers?
More visitors stay, and more of them call, book or buy.
Performance, in plain terms.
Sound familiar?
If any of these ring true, this part of the audit is where to start.
- You can count to three before your homepage appears on your phone
- Google PageSpeed Insights shows red or orange scores
- Pages jump around while they load, and people tap the wrong thing
- Lots of visitors, but few of them get in touch
- Someone installed a “speed plugin” and nothing changed
- The site slows down noticeably on busy days
More visitors stay, and more of them call, book or buy.
Speed is the first thing a customer experiences, before they read a word about you. Most people judge a business by how its website feels on their phone, and a slow site feels like a business that isn’t paying attention.
Google’s research with SOASTA (2017) found that as a mobile page’s load time goes from one second to three, the probability a visitor bounces rises by 32%. At five seconds it rises by 90%. Every one of those visitors is someone who was interested enough to click.
The payoff runs the other way too. Google and Deloitte’s Milliseconds Make Millions study (2020) found that improving mobile site speed by just 0.1 seconds lifted retail conversions by 8.4% and travel conversions by 10.1%. Small gains add up to real revenue.
Speed also feeds your visibility. Google uses Core Web Vitals, its measures of real-visitor loading speed, responsiveness and visual stability, as part of how it evaluates page experience. A faster site is easier for customers to find as well as easier to use.
Performance is our specialty. Many speed fixes just hide the problem behind another plugin. We find the causes, such as oversized images, render-blocking scripts, slow hosting and heavy page builders, and remove them, so the site stays fast as it grows.
What happens, step by step.
Senior-led from start to finish. We’ve completed hundreds of WordPress audits, and every finding is checked by hand, not just copied from a tool.
- Measure real visitors
We start with field data from the Chrome User Experience Report and Search Console, which shows how fast your site actually is for real customers, not just in a lab test.
- Profile key pages
We run PageSpeed Insights and Lighthouse on your most important pages, then trace exactly what loads, in what order, and what blocks the page from appearing.
- Find the heavy hitters
We weigh every image, font, script, plugin and third-party tag, and measure your server’s response time, caching and CDN set-up.
- Rank fixes by payoff
Each fix is estimated for impact and effort, so you can see which changes give the biggest real-world gain for the least work.
- Set a baseline
We record today’s numbers, so every improvement afterwards can be measured against them.
And what fixing it changes.
Typical patterns from WordPress audits, not any one client’s site.
Full-size camera photos used as small images
Resize, compress and serve modern formats like WebP
Pages that load in a fraction of the time on phones
A page builder loading its full library on every page
Load only what each page needs, or rebuild key templates lean
Faster first impression and better Core Web Vitals
Chat widgets, trackers and fonts blocking the page
Defer, consolidate or remove third-party scripts
Content appears first; extras load after
Slow server response and no page caching
Tune caching, add a CDN, or move to better hosting
Consistent speed, even on busy days
What you get
- Plain-language reportWith a one-page summary for decision-makers
- Priorities, rankedEvery issue by business impact and effort to fix
- A fixed quoteFor the fixes, with no obligation to go ahead
- A walkthrough callWe take you through it and answer your questions
Questions owners ask
Our PageSpeed score is low. Is that all that matters?
No. The score is a useful lab test, but what matters most is how fast the site feels to real visitors, which is what Core Web Vitals field data measures. We look at both, and we focus on the changes that make a real difference to your customers.
Will my site go down during the audit?
No. The audit is read-only: we look, measure and test, but we don’t change anything on your live site. Anything heavier, such as load testing, is agreed with you first and run at a quiet time or against a copy of the site.
Do you need my logins?
Not to start. A lot can be checked from the outside, the way a visitor or Google sees your site. For the full picture we ask for a WordPress admin account and, ideally, read access to your hosting. We’ll walk you through creating a separate account for us, so you never share your own password.
How long does it take, and what does it cost?
It depends on the size and complexity of your site. After a quick look we give you a fixed quote and a timeline up front, so you know both before anything starts. There’s no obligation to go ahead with any fixes afterwards.
What if we already have a developer?
That’s fine. The report is written so your own developer can act on it, and we’re happy to talk it through with them. Many owners use an audit as an independent second opinion.